Original Article After three years of restoration, the Porsche Museum will finally present one of the newest additions to its collection – and the oldest 911 that it holds – at the special exhibition “911 (901 No. 57) – A legend takes off” from December 14, 2017 to April 8, 2018. The red coupé was…
Original Article In this interview, Stefan Bogner speaks about his passion for spectacularly photographed curves – and how Sofia Coppola and Quentin Tarantino influenced it. What sparked your interest in taking photographs of beautiful curves and making them into your own magazine? It was actually pretty simple: I used to create travel guides with my…
Original Article Around 60 per cent of all new Panamera models that have been delivered in Europe were equipped with a hybrid drive. The new Panamera plug-in hybrid models were launched on the European market in June 2017. In some countries, the proportion of hybrid vehicles is even higher. In France, for example, the figure…
Original Article The sports car of the future: Will it drive autonomously? Will it have a steering wheel? Lutz Meschke, Vice President of the Executive Board and Member of the Executive Board, Finance and IT, reveals how Porsche envisions the future and how the company wants to remain profitable. Can you imagine a Porsche without…
Original Article In the qualifying for the six-hour race in Bahrain – the season finale of the Sports Car World Endurance Championship WEC – Richard Lietz and Frédéric Makowiecki clocked the sixth fastest time in the strongly represented GTE-Pro class. Neel Jani and Nick Tandy have achieved the Porsche 919 Hybrid’s 20th pole position in…
Original Article Yasuhisa Toyota is the most successful acoustician in the world. Andreas Henke, CEO of the high-end audio company Burmester, met up with him for an experts’ discussion about the quest for the perfect sound. Yasuhisa Toyota is in the Grand Hall of the Elbphilharmonie Hamburg. Its walls, which are made out of a…
Original Article Almost like real life Reality and the virtual world blend into one. The developers of the racing simulation game Forza Motorsport 7 have been working closely with engineers in Weissach. Gaming experts from Germany have now created the ultimate challenge. The biting, ferocious sound of the Porsche 911 GT2 RS practically knocks the…
Porsche Vice President Marketing Kjell Gruner discusses the background to the sports car brand’s new look – and who will work with this in the future. For the past seven years, the marketing expert Dr Kjell Gruner has been the head of marketing at Porsche. Now the 50-year-old former management consultant has changed the face…
Original Article This sees the sports car manufacturer, which has primarily focussed on amateur and professional tournaments for the past 30 years, expand its involvement in the world of golf. The “Founding Member Event” in Penha Longa “Porsche and golf have dynamics, technology and precision in common. In turn, members of the Porsche Golf Circle…
Original Article One in a Million Although produced millions of times, these items are unique: photographer Henry Leutwyler documents everyday objects that have become something special because they’ve been used to accomplish something special. The mundane paintbrush, for example, with which Andy Warhol created world-famous works of art. Or Jimi Hendrix’s electric guitar. Or the…
